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Email marketing templates

When working with email marketing templates, many doubts arise of various kinds, both at the marketing and business level as well as the technical side.

In this article we are going to see some peculiarities of the technical part to build the mail templates from scratch. There are many email clients, such as Gmail, Outlook, Apple Mail, etc ... Many of these clients accept HTML code, but they have some "filters" that eliminate much of the code and of course they do not accept Javascript.

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Web analytics and digital marketing

In today's article we are going to talk about how technology has revolutionized digital marketing .

In particular, we are going to discuss the topic of web analytics .

I would define it as the part of online marketing that is responsible for processing and analyzing information on user behavior on a website.

There are several types of websites: such as online stores, blogs, corporate websites, media websites, etc ...

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SUMMA launches BrandCenter Aggylon, the most advanced digital tool for the efficient management of brands

Banco Santander, Repsol, NH, Iberdrola, Gas Natural, GB Foods, insurance DKV, General Optica or CaixaBank are some of the companies that already use the digital tool BrandCenter created by SUMMA

  Aggylon BrandCenter is a state-of-the-art technological solution that allows the efficient and professional management of all documents, materials, people and processes related to brand, marketing and communication activities. All the information and resources of a brand are organized in a single on-line platform, so that the members of the organization, as well as external collaborators (agencies, dealers, printers, media, partners, etc.), can find quickly , share and validate the content you want. The platform allows you to work from anywhere, from any device and at any time.

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Coobis, a reference in Spanish content marketing

When we hear the word Content Marketing we all think that it is something necessary for our business, but what exactly is it?

It would be defined as a strategy encompassed within Inbound Marketing that seeks to generate relevant, useful, important content to attract our future or current clients to our website, product or service. It can be delivered in various formats, such as posts, publications on social networks, videos, podcasts, etc ...

An error that we usually make is to isolate this strategy from the rest, such as SEO, presence in social networks, web analysis, etc ... so it is an important but not sufficient part to achieve our goals. In other words, creating content on its own is not going to be a guaranteed success.

Within the Spanish landscape, there are few companies that focus on this area in question.
One of them is Coobis , a reference in content marketing in our country.

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How to make money with a blog

In this article we are going to talk about one of the star themes of many bloggers: how to make money with a blog blogger .
The Blogger platform is a free Google service , which allows you to create blogs with considerable ease and simplicity.

Who more and who less, has started in this blog by mere curiosity, as a hobby, and like everything in life one is learning from teachers. Check the article on how to create a blog in Blogger to know it in detail.

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The Word is the Key

Who doubts the power of the word? The word is the key .

It seems a new concept, something invented by the Google search engine, by marketing agencies, but the power of the word has existed for years.

New trends in online marketing give absolute power to the word, now the word is the key.

keyword

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How Facebook Ads works

Today we will discuss one of the possible options focused on increasing visits to our blog or our website.


It is about the Facebook ads or " Facebook Ads ".

Much is said about Facebook in the media, some things are true and others not so much, but a crushing truth is that currently has a lot of information from registered users. That information is ready to be "segmented". That way they can offer companies and businesses a list of "potential" customers interested in buying or consuming their products.


We will explain step by step how Facebook Ads works and what is the procedure to contract these ads with the purpose of increasing the visits we have on our website. To create ads you need to have a Facebook account.

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