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How Facebook Ads works

Today we will discuss one of the possible options focused on increasing visits to our blog or our website.

It is about the Facebook ads or " Facebook Ads ".

Much is said about Facebook in the media, some things are true and others not so much, but a crushing truth is that currently has a lot of information from registered users. That information is ready to be "segmented". That way they can offer companies and businesses a list of "potential" customers interested in buying or consuming their products.

We will explain step by step how Facebook Ads works and what is the procedure to contract these ads with the purpose of increasing the visits we have on our website. To create ads you need to have a Facebook account.

We will also have to keep a daily budget in mind. You will have to invest a certain amount in the campaign to have more options to reach more customers. Although the key to success is not just to spend money, but to determine and define very well which public is ours.

So, we started!

We will enter our Facebook account and look for a menu option that says " Create ad " or if we are in the " Facebook page " mode we can click on a link that says " Promote ".

You can promote pages (Facebook), websites, or publications. We will locate the " Promote " button at the top and there we will select from the drop-down menu the option " Go to the ad manager " to go to the ad configuration page and start creating a campaign.

Ads campaign goal

public ads

This is the starting point to configure the theme of the ads.

In this first screen we can choose the goal of our campaign.

In this example we will choose the option: " Attract people to your website ".

We will click and ask to write the URL of our site (or blog).

We will then put our web address.

Once the web address is specified, it will show us the possibility of creating a " pixel " that is a piece of HTML / Javascript code that will have to be embedded in our website and that will serve to make a better follow-up of the campaign. Anyway as it is an optional theme we will continue creating the campaign without the pixel . Click on "Create advertising account."

ads advertising account

In the next screen we will have to specify information of the account: our country, the currency and the time slot.

Once reviewed, click on " Configure public and budget ".

We will reach another screen where we can segment our target audience.

For example, we can specify the destination countries, age range, gender, language, interests, ... and we can also specify the daily limit (budget) and the circulation period of the advertisement. The system will give us an estimate of the scope of our ad, so we can get an idea of ​​the "potential" customers we will have.

ads pressupesto

public ads

Once we have specified all that information we will click on " Choose content of the announcement ".

In the next screen we can define the appearance and content of the ad, where it will be located, call-to-action buttons (buy, download, see more, etc).

We will make the desired changes and when it seems right we will click on " Place order ".

Next we will have to select a payment method. Basically payments with debit or credit cards, PayPal, and online banking (manual payments).

At the end, the announcement will be pending review and we will receive an email when the status is changed and it is accepted or canceled.

Once it is active we can control expenses, impressions, actions performed (clicks, etc ...).

It works in a similar way to Google AdWords , we can configure it so that it is only paid when a user performs an action on the ad, usually a "click".

In summary, we have explained the options for the creation and configuration of Facebook ads with the purpose of increasing visits to our website. So here comes this brief introduction about Facebook Ads.

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Sunday, 25 August 2019

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